Metscan Remote Data Systems
Goliath invites David to the party

Case History
Metscan had invented a system that read everybody's gas meter, sending the data to one central spot, where it was divvied up for engineering, marketing and accounting purposes. The Q Group was hired to provide strategic and marketing counsel, as well as full advertising support, to help take the company from unknown to perceived industry leader.

One of our first jobs was to help David go after Goliath.

‘David’: Metscan Remote Data Systems, a small (US $6-million annual sales) little-known company from upstate New York.
‘Goliath’: British Gas, the world's largest gas utility.
The project: to link 17-million households throughout England, Scotland and Wales in a single data network.
At stake over an eight-year period: US $300 million.
Metscan's competition: Major international corporations.
Metscan's strength: Technology.

An onlooker told us that the unique format chosen for the presentation (that and the content recommendations were our contribution to the party) charmed and captivated the audience; more than that, it made the little guy from over the pond look credible - and helped vault Metscan over its mega-rivals for the vital initial contract.

We continued to work with them, providing strategic counsel on myriad matters as well as creating and executing all marketing initiatives. From a little building in the middle of a field in northern New York state, Metscan rose to being seen as leader of its industry - in 18 months. In three years its revenues tripled.