Data Mining and Predictive Modelling

We don’t believe in collecting data for the sake of collecting data – but in using it to every advantage. Employing very sophisticated, proprietary techniques, we have created, produced and orchestrated data-driven marketing campaigns that have yielded 30% - 80% response rates (no, that is not a typo!).

Others that enabled clients to retain, in a highly aggressive marketing arena, the few clients who represented the lion’s share of their revenue (yeah, the old Lifetime Value concept – but with a vengeance!) while spending ridiculously low amounts per customer.

Still others that have enabled clients to double the number of profitable, active customers within three short mail campaigns.

We’ve also found that the better you are at using your data, the less you end up paying in overall marketing costs – which certainly keeps the boss happy and helps the bottom line!