Strategic Counsel

Overall, corporate strategy properly belongs in a corporation’s most senior suites. Increasingly, the day-to-day challenges of running a business end up taking precedence over the work needed to grow the business. No matter how big or how small the company, there often comes a time when outside help is sought. And unless the outside perspective is based on a deep understanding of the company, its principals and principles, its idiosyncrasies and its goals, there is a risk that the recommendations will miss the mark.

So why do The Q Group’s recommendations work so well? What sets The Q Group apart?

For starters, we’re not a traditional or typical “agency” or “consulting company” of any sort. We are a strategic positioning firm that is also uncommonly good at creating marketing materials that compellingly persuade prospects (i.e. our creative products work!).

As a strategic positioning firm we are unusually determined to understand the varied nuances of each new market situation - and to seek an original perspective.

We have a “deep need to know” and look at business challenges from the viewpoint of...

• people at various levels within the corporation - and often find that the corner office and front line people have very different perspectives on where the company is going, how it can improve profitability and what needs to happen to enjoy continued success;

• what's happening within the industry;

• what the competition is doing; and

• what customers and prospects believe and want.*

Since the focus is on helping our clients to drive revenues and improve profitability, organizational structure, processes, HR and other areas can also find themselves getting put under the microscope.

Based on this fully-encompassing approach Q Group counsel has been responsible for substantive broadband change across a broad spectrum of industries. From the creation of personalized direct mail in the early 80’s, to the introduction of flat rate long distance (our U.S. client had an eighteen month jump on AT&T) and more, we have been credited with helping to change industries. In the words of one client, “That’s some awesome thinking!”

* The research team consists of seasoned professionals as well as, professors from York University’s Schulich School of Business, the University of San Francisco and other well-respected universities on both sides of the border (many have doctorates in their field and all with relevant real business-world experience).